Utilitarianism, Deontology, and virtue ethics. These are three schools that touch on ethics. Utilitarianism is the belief that the morally right decision is the decision that is the most good. Deontology is the belief that we should assess our choices of what we ought to do. And Virtue ethics emphasizes moral character. Personally, I have utilitarian ethics.  Actions have consequences, sometimes good and sometimes bad. But if you know that your actions will result in an overall good outcome, wouldn’t you continue with that action? Offering incentives can have positive consequences. Offering incentives for charitable acts rewards and encourages those to go out of their way to help. Just because someone receives an incentive for their charitable act does not make it less meaningful. The point behind charity is giving to those that need help, and if an incentive helps us give to those that need it, and then charities should be able to offer incentives without being criticized about the ethics of the incentive. Incentives help to get those who wouldn't normally give an opportunity to give and help out. The effect of offering incentives for charitable acts is that it increases participation for these charities.